Keypoints

How can I use PPC to Upsell if I have multiple products?

Benefits

Quick Tips

Examples

How can I use PPC to Upsell if I have multiple products?

You can simply create a Product Targeting Campaign to target your own product. You may also refer to Sponsored Products Product Targeting in Brand Protection Campaigns.

Benefits

• To protect that space where other competitors could show
• It will make more people see your products. The more people see your products, the more that they might buy one of them. And if they see one, they see all of them.

Quick Tips

• If you're selling multiple products and it makes sense to upsell, even if it doesn't make sense to upsell, you want to protect that space where other competitors could show. So create a product targeting campaign. Target your own product.
• Be aggressive. Make sure that you're outbidding other people.

Examples

• Electrolyte Powder and Glutamine/Creatine Powder

  • If you have an electrolyte powder and like a glutamine powder or a creatine powder, you can use one of those products to target the other one. You may target the ASIN of the other product.
  • Create a Product Targeting Campaign for creatine to target glutamine powder.
  • When you click on glutamine powder, you're going to scroll down and in Sponsored products, it's going to show your ad for your other product.

• Product: Vital Proteins Collagen Collagen Peptides Powder

  • Search term: Collagen

  Search Results Page

  

  Product Detail Page

  • The first placement is protected. And it might not be a lot, but it's one less promotion that you're saying.
  • You may protect two placements or more as much as possible to protect your placements so that no one else shows up other than them.

  

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