How to Troubleshoot Issues with Clients

1. Create a fresh search for your ASIN.

2. Open up the Campaign Manager.

3. Add the dates you want to make your analysis for.

4. Check your Impressions vs CTR.

If impressions go up but CTR goes down

1. An issue where people are seeing the product, but they do not click on it.

   Changing the following:

   • Main image. Get a scroll stopper.
   • Packaging issue.
   • The title is not relevant/ Title is not well understood.
   • Pricing is not relevant to the market.
   • No prime badge.
   • Star rating.
   • The number of reviews.

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