Navigation

1. Log in to your client’s Seller Central account.

2. There are two ways of accessing Campaign Manager from the homepage.

   1. In the Bookmarks Bar, click Campaign Manager.

   

   b. Click the hamburger icon at the top left.

   1. Click Advertising > Campaign Manager.

   

Sections

The Campaign Manager is made up of the following sections:

1. Ads Account Name

• Shows the name of the Ads Account you’re logged in to.
• You’ll be able to switch to a different Ads Account from here.

2. Menu

Here are the most common items in Menu:

1. Sponsored ads

   • Bulk operations - this is where you can download the Bulk Sheets and do bulk optimization, as well as upload bulk sheets.

   

2. Creative Tools

   • Creative Assets - where you can upload assets like logos and photos so you can use them in different places.

3. Insights and planning

   • Brand Metrics - where you can view the metrics in those categories about your brand based on the selected time period such as Total Brand shoppers, Engaged shopper rate, Customer conversion rate, and % Sales new-to-brand

   

4. Measurement & Reporting

   • Amazon Attribution - where you can create the Amazon attribution links which you can add to a Youtube video, for example, which allows you to track any sale as a result of that link being clicked.
   • Sponsored ads reports - where you can create a Search Term Report based on the chosen Report category, Report type, Time unit, and Report period.