10 Tips for Writing Well-Optimized Amazon Titles

1. Know the Amazon Title Guidelines

2. Have Quality Keywords

3. Prioritize Information

4. Brand Name: First or Last?

5. Leverage Your Available Space

6. Draft Your Canonical URL Clause (The First Clause)

7. Draft a Title Stinger (The Last Clause)

8. Fill In the Puzzle (The Middle Clauses)

9. Check Your Work and Do a Gut Check

10. Take a Leap of Faith and Come Back Later

10 Tips for Writing Well-Optimized Amazon Titles

What’s in a name—or rather, an Amazon listing title? When it comes to SEO-oriented Amazon product title optimization, saying that “a rose is a rose” is just plain wrong.

That’s because your Amazon title is much more than your Amazon product name in a search result. It can be, or contain, any combination of these things:

1. The set of keywords that get your listing to appear on page 1 of a SERP
2. A description of the product
3. A statement of features or benefits
4. A list of potential uses
5. A small branding statement
6. And more!