Definition

Benefits

Data Sources

Determining the Best and Worst Periods to Scale

• Best Periods
• Worst Periods

Identifying Competitors

1. Helium 10’s Listing Analyzer
2. Category Best Sellers

Sales Data Gathering

Performing the Seasonality Analysis

Definition

A Seasonality Analysis is an analysis that is essential for understanding the sales patterns and the underpaid seasonal or cyclical trends.

Benefits

1. Based on our seasonality analysis, we can have much better stock planning.
2. We can better understand why we’re hitting and not hitting our ads KPIs for specific periods.
3. We can allocate resources more efficiently and plan our cash flow better.

Data Sources

1. Sales Data
2. Seller Central - pull a data for one year as needed