Overview

Before The Launch

After the Launch

Overview

When launching a new product on Amazon, the structure and approach of PPC campaigns are crucial. It's essential to have a clear strategy in place.

• What do the PPC campaigns look like?
• What are our plans for the launch?

Indeed, there are numerous options to consider like Auto, Broad, Phrase, Exact, and so many different things.

Let's discuss all the details and outline how the launch should be executed. We'll align with your budget for an effective launch strategy, covering all aspects comprehensively to optimize results.

PPC Launch Workflow

1. Is this a Brand New Account? Yes!
2. Create Portfolios for Each SKU - Create a portfolio for each of your parent products. Either you have a big or a small budget and a brand new account.
   • If you have one parent variation or one parent product, you're going to have one portfolio. And then any campaign in that portfolio is going to have all of the variations of that parent product.
   • If you are going to separate the different variations, then you will have a separate portfolio for each of the variations. And the campaign in those portfolios will only have that one variation. So you keep it very consistent.
3. Perform KW Research by looking at Top Competitors - this will be done using Helium 10 Keyword Research.
   • Now that you have that data, you have the keyword list from the Helium 10 Keyword Research, which are going to be the main keywords and the other important keywords that you should be relevant for.
4. Perform Category Research and Document - with the Helium 10 Chrome Extension, you’ll be able to view the categories when you search for a product on Amazon.

1. Initiate Launch Campaigns - Now you have the categories done. You're going to launch the campaigns.