How does Amazon gather this information?
Does this mean keywords aren’t important?
How this info translates into: BUY ME!
What can I do to make my listing the apple of A9’s eye?
Don’t underestimate Amazon keyword research.
Maximize the space you're given.
Write a clean, compelling title.
Keep descriptions and bullets digestible.
Create an Amazon Listing the A9 Bots Love
As an Amazon seller, you know your ranking is important, but Amazon and all its mysterious inner workings can feel overwhelming. In fact, you might even wonder if the platform is actively working against you when you see your listings getting buried under a pile of similar products. Once you understand why this is happening, however, you can take steps to turn Amazon’s rules to your advantage.
<aside> 💡 A9 is the name of Amazon’s unique algorithm, which ranks your products according to different rules than Google and other search engines. Let’s dive into how it works and what you need to know.
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What is A9?
Products must be categorized for shoppers to find them. A9 is Amazon’s method for indexing products according to relevant metrics, and it ultimately determines where your product appears in an Amazon search result. Specifically, A9 compiles information to determine if a consumer is likely to buy your product.
Below, we see an example of the first search result page for “iphone cases”: