Benefits of Analytics

Data Sources

Components of the Clients Reports

Benefits of Analytics

Analytics is incredibly important and building it the right way is very, very important because it:

• Allows us to understand what's happening, not just with PPC, but on the entire account both traffic (driving people into the listing) and conversion.
• Helps determine if people are reacting positively to seeing our listings and wanting to buy our product.

Data Sources

1. Seller Central - Daily Updates including Weekend
   1. Campaign Manager
      1. Portfolio
   2. Business Reports
      1. Detail Page Sales and Traffic by Parent Item
      2. Detail Page Sales and Traffic by Child Item
   3. Inventory
      1. Manage All Inventory
2. MRP - Weekly Updates

Components of the Client Reports

Here are the different components of the template:

1. Product
   • The product code that you would put for this product.
   • If there are multiple variations with different prices, the parent ASIN should be used.
2. PPC Spend
   • The total click or impression charges for a campaign.
   • This data is available in both MRP and Business Reports > Portfolio > Spend
3. PPC Sales
   • Total value of products sold to shoppers within the specified timeframe for a type of campaign due to clicks or views of your ads.
   • This data is available in both MRP and Business Reports > Portfolio > Sales
4. Total Sales
   • The amount of ordered product sales, calculated by multiplying the price of order items and the number of units sold for the selected time period
   • This data is available in both MRP and Business Reports > Detail Page Sales and Traffic By Parent Item > Ordered Product Sales
5. Units

• This data is available in both MRP and Business Reports > Detail Page Sales and Traffic By Parent Item > Units Ordered
• If a product has multiple variations with different pricing: Business Reports > Detail Page Sales and Traffic By Child Item > Units Ordered

1. Sessions
   • Sessions are visits to your listings by a user. All activity within a 24-hour period is considered a session
   • This data is available in both MRP and Business Reports > Detail Page Sales and Traffic By Parent Item > Sessions - Total