• Troubleshooting issues with clients

1. Open the analytics tracker:

   • Go into the reports and analytics

   

   1. Analyze the tracker
      • The conversion rate is low
        • There is a problem with the CVR
        • CPC is too high.

   <aside> 💡 If you notice that the conversion rate too low, that's when you have to come up with a conclusion that the conversion rate is low so you need to troubleshoot it.

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   1. Improve CVR:

      • Improve listings images. (Images have a high impact on conversion rates)

      

      • Price plays a significant role, especially when there is a visible high list price with a crossed-off price, highlighting the amount saved. This strategy of presenting a list price alongside a lower price is highly effective.
      • Coupons also contribute to boosting conversion rates, particularly when an additional 5% coupon is available.

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      Q&A Session or Consultation

   2. Improve the A+ content and Details Page

   

<aside> 💡 It's very important for you to understand because the smarter you are about Amazon and the better you are and the more that you can add value to the client, you're going to become definitely more liked by the client and the client's going to be happier.

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1. Improve the SEO for Title, Bullet points and copy in general.

• Having good bullet points that are readable help. In this case, this person has very short bullet points. They don't explain that much. This one has longer bullet points and there's probably more keywords and better SEO in here.

1. Improve the storefront.Improve star rating by getting more reviews
2. Improve star rating by getting more reviews.

<aside> 💡 Overall, you should check for possible improvements to the listing and then consult your Brand Manager. The Brand Manager will create a competitive analysis to help you suggest improvements to the client.

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