Objective

Part of our PPC strategy involves aiming to rank keywords organically.

Understanding the behavior and performance of a product requires analyzing its organic ranking.
It's essential to determine whether the product has a strong organic ranking or if the lack of organic ranking is hindering its performance.

Keyword Tracker

Log in to Helium 10.
Go to Tools > Keyword Tracker.
- This is to to track keyword ranking — organically and sponsored.
1. At the top right of the page, click Add New Product.
A window will pop up where you would need to enter the Amazon URL or the ASIN.

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There are two sections on the Product Detail page where you can find the ASIN.
1. URL
2. Product Details section
1. Copy the ASIN and paste it in the Track Keywords window as shown on the image below.
2. Enter keywords manually on the field provided or click Upload Keywords from My List if you added keywords to your list from Cerebro.
3. Click Start Tracking.
1. The results will appear as shown below.
1. Click on any product to view the keywords and ranking data.
Data Analysis
1. To help with the analysis, sort the data from Highest to Lowest and vice versa, based on:
  1. Organic Rank
  2. Sponsored Rank
  1. Determine the following data:
    1. Where is the product ranked on Sponsored?
    2. Where is the product ranked Organically?
  2. Take note of the following guidelines when analyzing the data:
    - If the product is ranked organically high, you can consider lowering the bids for Sponsored to drop the ranking to save money on ads.
    - Identify where the product is not ranking well organically and doesn’t have Sponsored ranking as well so more money can be spent there to rank organically.
    - Where the product is ranked organically high.
    - Where the product is ranked high for Sponsored.
    - Identify which keywords have the highest Search Volumes and where they rank Organically to take the appropriate action.