Overview

III - Campaigns on Amazon_Sponsored Display Campaigns Overview (1).mp4

What are Sponsored Display Ads?

• Sponsored Display Ads are used to remind potential customers of your product on and off Amazon.
• It differs from Sponsored Products and Sponsored Brands since you don't need to target keywords, but instead you can target audiences based on their shopping behavior and their online search history.
• These ads can appear on Product Detail pages, either under the bullet points or under the buy box.

• They can also appear in the search results usually an ad on the left.

• On third party web websites such as IMDb, they can appear randomly throughout the page and they'll often have an ‘Add to cart’ option which will take the potential customer directly to the cart page on Amazon.

Creating a Sponsored Display Campaign

1. Follow Steps 1-3 in Creating a Campaign.

2. Choose Sponsored Display as the campaign type.

   

3. There will be two main sections and sub-sections that need to be filled out:

   1. Create campaign
   2. Create an ad group