Creating a Sponsored Brands Video Campaign

  1. Follow the steps to creating a Sponsored Brands Campaign.

  2. For Ad format

    1. Select Video

      Untitled

    2. Landing page - where shoppers are directed after they interact with your ad. Choose whichever is desired.

      1. Store on Amazon (including subpages) - choose a store and a page
      2. Product detail page

  3. Products

    1. Search and select products to Add.

      Untitled

  4. Targeting

    1. Keyword Targeting - choose keywords to help your products appear in shopper searches.
      • Learn more about Manual Keyword Campaigns..
      • You have the option to choose Suggested, Enter list, or Upload file
      • You can also filter the keywords by Broad, Exact, or Phrase match type
      • You can add Negative keyword targeting
    2. Product Targeting - choose specific products, categories, brands, or other product features to target your ads.
      • Learn more about Product Targeting Campaigns.
      • Target shopper searches and set custom bids.
      • Choose between Categories or Individual Products
      • You can do a search, enter a list, view the suggested, and you can also exclude certain products or brand names. So, if you wanna exclude your brand because you want to not target it, you want to only target it using your branded campaigns, you could do that.
      • You can add Negative product targeting

Want a Quick Chat for you Brand ? Connect me here 👉

Q&A Session or Consultation

Create an ad

  1. Ad settings

    1. Ad name - Only visible when managing your ads. Same as the Campaign Name and Ad Group Name.

  2. Creative

    1. Product detail page

Untitled

  1. Once all sections and sub-section have been filled out with your desired choices and required information, click Submit for review either at the top right or at the bottom of the page.