Key Points

• Brand campaigns are the best campaigns you can run.

<aside> 💡 Brand campaigns are super important because whether you know it or not, a lot of people will look for you based on your brand name.

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• It is by far the most profitable campaign. It drives the most amount of sales.
• Whether you're setting up to have a big brand or you already have an existing brand.

<aside> ❗ When you create separate campaigns for brand campaigns, don't mix them with anything else.

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Creating Brand Campaigns

You will actually be creating three Brand campaigns as outlined below:

1. One Brand Campaign with a Broad match type
2. One Brand Campaign with a Phrase match type
3. One Brand Campaign with an Exact match type

• Include all the possible words that someone will use to look for you, including your branding misspelling.
  • Examples:
    • For Hydrolyte electrolytes - include Hydrolite with an “I”
    • Company is called MMA nutrition - include Hydrolyte MMA
• There are so many different ways people will look for you so try to think of every possible word.

Utilizing STR

• Another way to do that is eventually in the Search Term Reports (STR), you're going to start seeing things pop up where your brand name and some other stuff is added to it.
• You want to include as much as you can. Start by using your imagination then look at the STR. You can do a reverse ASIN lookup in Helium 10.