In the Search Term Report
- Highlight everything, sort and filter.
- Do it for one product at a time because it's going to be more organized.
- Don't just pull a bunch of keywords. We want to pull a bunch of keywords for each product.
- Select all keywords, not depending on the match type
- Exclude exact, only keep broad and phrase, and auto because exact is exact keywords.
- Look for the different types of variations that you’re not already targeting.
- Do a simple filter, It's not mandatory to look at ROAS only when selecting keywords, you can also use the option of < 50 ACOS or < 30 ACOS
<aside> 💡 If you obtain a very large list of keywords, or you have a limited ad spending budget, you can exclude the ones that sold only 1 item; and if the list is very small you should launch all keywords.
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- Copy, paste to a new page, remove Impressions, CTR and rename it as HBR New Keywords.
- You have now a list of new keywords with their cost per clicks that you can start targeting on Amazon now you don't have to Choose every single one
<aside> 💡 Make sure that any keyword that you are going to launch is unique and unique in that match type.
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- If it's already running as broad and phrase, you can still launch it as exact. But if it's running as broad, phrase, and exact or whatever, don't launch it again as broad, phrase, and exact because you don't want to duplicate efforts.
- You need to manually check if the selected keywords are not already launched. Check out deduplication macro to extract only the unique keywords.
- If a keyword is already in a campaign, don't relaunch it. What you can do is you can go into all of your campaigns and clean things up. So you can turn off all of the keywords that haven't generated any results in the last 60 days.
- If you already had this one running but it hasn't produced any results in the last 60 days, then you can pause it.
- And then when you go and launch it, it's unique again. and you can relaunch that it may get some results, maybe at the cost per click.