Log in to your client’s Seller Central account.
Go to Campaign Manager.
In Campaign Manager, go to Campaign then click Create Campaign.
Choose your campaign type then click Continue.
- Sponsored Products
- About 80% of your revenue will come from Sponsored Product campaigns.
- Strategy is either Automatic or Manual Targeting (Keyword or Product [Categories or Individual Products]).
- Learn more about Sponsored Products Campaign.
- Sponsored Brands
- Learn more about Sponsored Brands Campaign.
- Sponsored Display
- Strategy is either Contextual Targeting (Categories or Individual Products) or Audiences.
- Learn more about Sponsored Display Campaign.
There will be two main sections and sub-sections that need to be filled out. Take note that for Sponsored Brands and Display, ‘Create Campaign’ comes first than ‘Ad Groups’.
- Ad Groups (labeled as Create an ad group for Brands and Display)
- This is the first section for Sponsored Products Ads.
- These are groups of ads within a campaign that share the same set of targeting tactics or creative type.
- They can help you organize your campaigns more efficiently.
- You can create additional ad groups in campaign manager after you launch your campaign.
- Campaign (labeled as Create campaign for Brands and Display)
- This is the first section for Sponsored Brands and Display.
- This is where you set up your Campaign name, Portfolio, Start and End Dates and your Budget.
Once all sections and sub-section have been filled out with your desired choices and required information, click Launch Campaign either at the top right or at the bottom of the page.
- You can also choose to ‘Save as draft’ to launch it at another time.