Naming Convention

Here’s the naming convention with each component separated by a dash:

Product identifier – Ad Type – Match Type – Purpose – Source – Additional

Example: HBR - SP - Exact - Ranking KW - STR - 01

Advantages

• As a business grows, and more and more campaigns are launched, following a standardized naming convention, keeps an account organized and makes managing PPC simpler.
• While not directly contributing to profitability, identifiable campaigns help streamline effective navigation, analysis and optimization processes.
• By applying consistent and clear naming conventions, across all campaigns, you are able to sort and filter, on the Amazon interface as well as in reports
• There is no right or wrong way – as long as it is consistent and reflects each element of the campaign

Product Identifier

• This can be an SKU, Product Name, Product Code, or any Unique Identifier
• A unique code for each of your products so that whenever you look at a campaign, you understand this campaign is for that product.
• Examples:
  • HBR - Hydrolyte Blue Razz
  • HMP - Hydrolyte Mango Pineapple
  • HEFP - Hydrolyte Energizer Fruit Punch

Ad Type

• Use the acronyms SP, SB or SD for Sponsored Products, Sponsored Brands or Sponsored Display, respectively.

Match Type

• Close Match, Loose Match, Complements, Substitutes, Exact, Broad or Phrase

Purpose